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Entries for December 2007
Why is it that school teachers measure the performance of their students on a regular basis? Why do sports teams or elite athletes regularly measure many aspects of their performance everyday? The answer is simple. You don’t know what you don’t know! Put simply it is near impossible for you to... (06-Dec)
A mechanical engineering company with five (5) branches across Australia and a turnover in excess of $4Million was struggling with high levels of staff turnover, declining sales, low job profit margins, escalating business costs and an overall net loss of $1.25Million for the last financial year. Th... (06-Dec)
Direct Mail is by far the most cost effective lead generation tool you can use. It’s one of the best ways for you to get your message right in front of the decision maker.
Combined with lists, especially if you know their names, a direct mail campaign can often get to hundreds of people at on... (06-Dec)
The Pereto Principle or what is known as the 80/20 Rule applies just as equally in advertising as it does anywhere else. 80% of your customers are going to come from 20% of your marketing.
Therefore your marketing effort must cover a wide range of activities, all of which must be monitored an... (06-Dec)
For years the Internet, and success on it, has been shrouded by mystery – no straight answers, constant change, conflicting advice and just plain confusion. But by adhering to the tips listed below you can guarantee yourself a sound web presence regardless of your market, target audience or geograph... (06-Dec)
It’s probably not an over-statement to say that a majority of SME businesses in particular are not as tax-effective as they should be.
There are a number of reasons for this, the main one being “tax” accountants simply do not get involved in that kind of “bullet-proofing” or as it’s formerly known ... (06-Dec)
“A Business’s staff are the most important people it serves. Satisfy and challenge them and you will almost certainly exceed your customers’ service expectations.”
Before we begin to examine the importance of staff to your business take one minute to answer these three (3) questions…
1.... (06-Dec)