When ‘selling’ something whether it be by direct face to face, over the counter, print or vision or so on, no matter what medium, you must ensure that you follow the principle of FAB…
Many small business owners will let them selves down at this point because they will ... (30-Jan)
Host Beneficiary
In my opinion, and if done well, Host beneficiary or HB promotions have the potential to be the best type of marketing that anyone can instigate.
The way they work is simply, one business approaches another business that has a similar but non-competitive client base and promotes t... (28-Jan)
Source: www.theage.com.au
...or is it? Look, after a brave showing it appears that the stock market is settling. Let me reiterate - how brave! What's certain is the instability will affect small business - your small business. Just how much is anyone's guess. At th... (28-Jan)
Source: news.com.au photo: Cathryn Tremain
Well, haven't the world markets been brave? Just after we experienced the fourth largest crash in history, the markets rallied to give us back a little of our declining wealth. I could almost hear a collective sigh of relief throughout Au... (25-Jan)
Commonly referred to as USP, the Unique Selling Proposition can also be known as Unique Selling Position, Unique Marketing Advantage, Competitive Edge Analysis, or any number of ‘tri-letter’ acronyms. The bottom line is that, whatever it’s called, the USP is the thing which sets you apart from ... (23-Jan)
Source: news.com.au
I was driving to work this morning listening to the esteemed ABC local radio. Just before I turned into my office they were discussing the stock market. Now normally I don't have too much to consider when this topic comes up. My family has invested wisely; ... (21-Jan)
At ABC Business Coaching we refer to lead generation as "The Marketing Tap". Most business owners believe that all they have to do to increase their custom is to turn on the marketing tap (spend money on advertising) and business will come their way. It's not that simple.... (17-Jan)
Source: The Australian
Recently I was having lunch with some colleagues of mine. Over a Yarra Valley Rose we were discussing the strengths of each other...along with our weaknesses. At ABC Business Coaching we try to review what we are doing as much as possible. Often it is di... (17-Jan)